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Everyone had one, and those who didn't wanted one. The legend is back! Well, it was back from 2012, until it went bankrupt in 2020.
The peace race, a Tour de France for the poor, started a frenzy for this racing bike with narrow tires. People stood in queues to get it, they waited for months and then they rode it for years; Czechoslovak cyclists rode them to victory at the Olympic Games.
  
© 2012, logo and CI by Jiří Toman, product design by Petr Novaque, Favorit, photo by favorit.cz

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Redefinice značky navázala na tradice, s důrazem na technickou inovaci současných modelů. Logotyp pro sportovní modely respektuje původní design Františka Freiwilliga z 50. let. Logotyp pro městská kola vychází z tvarosloví 80. let

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Are you interested in this project? Do you need help with design or brand direction? Would you like to create a beautiful book? We want to hear more.
Write to our studio and we’ll get back to you.

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